During the last few years we have been inundated with new social media sites each claiming their stake in attracting different audiences. Social networking has exploded and become an integral component of your personal brand and career management. It is not to be ignored!
Time is precious, you can consume a voluminous amount of time with online networking, however the trick is to focus on what will bring you the best Return On Investment.
As an Executive Career Management Professional with an international clientele my initial suggestion is to be an active participant on the following three sites:
LinkedIn: Approaching 100 million members this is the site to be! It's value in your career management is incalculable and cannot be discounted. Become an active member, connect with people that can bring you value or you can bring value to them. Join groups or create your own group. Search people, jobs, companies, groups, answers, updates or follow your select list of target companies. Over 80% of recruiters are using Linkedin to find potential candidates.
Twitter: A social networking/microblogging site filled with many hidden extras including a search capability and groups that can bring great benefit to you career management. It has been used successfully by several of my senior executive clients to uncover new opportunities and leads. Although a tweet is limited to 140 characters, it can contain a shortened URL to a wealth of shared information. Be succinct and be compelling in your messaging.
Facebook: With over 500 million users and forecasted to exceed 1 billion by year end, this is a mandatory social media site! One which has revolutionized online communications and a formidable tool in your career management and personal branding. If you want proof, search for the top brands in the world, they are all on Facebook.
Contact Elite Resumes, providing executive career management services since 1993, for further information or to obtain a free resume critique.
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